our story

Hi, I'm Bruna. I have a lot of ideas.

Like, a lot.

A wedding florist on weekends. A newsletter. A notebook brand. Maybe my own business. All while maintaining a corporate career, thank you very much.

I was diagnosed with ADHD later in life, and suddenly, a lot of things started making sense.

The three different notes apps. The voice memo of me whispering a business plan at 2 a.m. The screenshot of a screenshot. The note that just says, "the thing with the chairs??"

To this day, I have absolutely no idea what the thing with the chairs was.

Here's what I eventually realized: having ideas was never my problem. Keeping up with them was.

And actually doing something with those ideas? Well, that's a whole other story.

Then, somewhere between my endless collection of unfinished ideas and my slightly unreasonable obsession with Erewhon, Top Shelf was born.

Yes, the grocery store.

There's something about Erewhon that fascinates me. Everything feels intentional. Curated. Like even the most ordinary thing deserves a spot on the good shelf.

And I started thinking: what if my brain had a place like that?

Somewhere I could throw every random idea, screenshot, article, obsession, and half baked plan without having to organize it first.

A place that could connect the dots I couldn't see, show me why they mattered, and maybe even help me do something with them.

So I built Top Shelf.

An AI powered home for all the things taking up space in your brain. It finds unexpected connections between your ideas and helps turn the good ones into something real.

Not everything needs to become a business. Not every idea needs a five year plan.

Sometimes, you just need somewhere to put it all. And a little help figuring out what comes next.

If your brain moves faster than your notes app, welcome.

You're among friends.

Bruna