NO. 01sample
connection
Write what you already know.
PLAN: SEND THE DRAFT TO TEN COLLEAGUES
why top shelf
Built for people with
too many good ideas.
Most of us don’t lack ideas. We lack a place where they can meet each other. Top Shelf is that place: everything goes in messy, the best connections come out with receipts, and any one can become a small plan.
before: the junk drawer
SAMPLEbuy oat milkpottery class tonightthat lamppodcast idea??call mom backLisbon courtyardkiln video, 2 hrswifi passwordsupper club idearenew passport2am business plan
TOP
SHELF
SHELF
after: the top shelf
SAMPLENO. 02sample
connection
Two deep essays a month.
PLAN: PUBLISH ISSUE ONE
NO. 03sample
connection
Brand strategy, made simple.
PLAN: ASK YOUR FIRST READERS
what we kept seeing
The problem isn’t a lack
of ideas.
Saving is easy. Coming back is rare.
We all save more than ever: tabs, screenshots, bookmarks, voice memos. Almost none of it gets looked at again.
Good ideas live in different apps.
The pottery idea is in your notes, the article is in your browser, the café is in your camera roll. They never meet.
AI summarizes. It doesn’t connect.
Most AI tools shorten what you give them, or worse, invent links that aren’t there. Nobody shows their sources.
who it’s for
Made for minds that
don’t fit in folders.
NO. 01bestseller
The serial saver.
Saves everything. Finds nothing. Has a camera roll that is 60% screenshots of other people’s good taste.
- NET WT.
- 40 OPEN TABS
- INGREDIENTS
- bookmarks, screenshots, hope
- BEST BEFORE
- the browser crashes
NO. 02small batch
The side project person.
Six free hours a week and a strong feeling they should be making something. Just needs the first small step.
- NET WT.
- 6 FREE HOURS
- INGREDIENTS
- ambition, a notes app, one more podcast
- BEST BEFORE
- you talk yourself out of it
NO. 03rare find
The curious generalist.
Into kilns, hotel lobbies and friendship, and quietly suspects they are all the same interest. (They are.)
- NET WT.
- 11 RABBIT HOLES
- INGREDIENTS
- kilns, hotels, friendship
- BEST BEFORE
- never, honestly
our answer
Not a notes app. Not a chatbot.
A shelf for your ideas that does the connecting, keeps the receipts and gets you moving.
Notes appAI chatbotTop Shelf
Who does the organizing and connecting?youyou, by asking✓
No filing before you know what it isnosometimes✓
Connects ideas across everything you savednoyou, by pasting✓
Shows receipts checked against your saved wordsnono✓
Turns one idea into a real plannosometimes✓
Puts the next step on your calendarnono✓
Gets feedback from real people with one linknono✓
Text it in from your phonenosome bots✓
text top shelf
Top Shelf is a contact in your phone.
Your best ideas show up on a walk, in line, at 2am. Text them to Top Shelf on Telegram and they land on your shelf before they evaporate.
- 01
Text an idea. It’s filed on your shelf instantly.
- 02
Reply to grow one. ‘supper club: booked the table’ adds to that idea.
- 03
Open your shelf. Every text is sorted into an aisle, ready to connect.
on Telegram today · WhatsApp is next
Top Shelfyour shelf, by text
Filed on your shelf ✳
Added to supper club · 2 logs now
Added to supper club · 3 logs now
SAMPLE CONVERSATIONwhat we believe
Four house rules.
Messy in. Curated out.
You should never have to file an idea before you know what it is. We sort it into aisles for you.
Receipts, not magic.
Every connection quotes the ideas it came from, checked against your saved words. AI can still make mistakes, so the receipts are always there.
Small beats someday.
Pick an idea, make a plan with parts and steps, and keep up to three in Working on now. Good ideas leave the shelf one small step at a time.
Your boundaries win.
Your Brain Blueprint tells Top Shelf what to leave alone. Your shelf is private. Feedback links show only what you choose to share.
Simple outside. Carefully built inside.See under the hood
coming to the shelf
What we’re stocking next.
IN THE WORKS · NOT LIVE YET
Real WhatsApp
Text Top Shelf on WhatsApp too. Telegram works today.
Voice notes
Ramble for 30 seconds. We keep the spark.
Sunday serendipity
One connection found while you slept, in your inbox.
Share a connection
Post any connection as a product label card.
Creator shelves
Follow the shelves of people with great taste.
who built it
Built by someone whose brain moves faster than her notes apps.
Bruna Lima studied psychology, launched fashion brands and built two businesses of her own. Top Shelf is the tool she wished she had.